The Alarming Reality of Food Waste in Canada

Food waste is a pervasive and complex issue with significant environmental, economic, and social consequences. In Canada, the statistics are staggering. Recent estimates suggest that nearly 60% of all food produced in Canada is lost or wasted annually [1]. This translates to an astounding 11 million tonnes of avoidable food loss or waste, with a value of $58 billion [2]. This isn’t just about uneaten leftovers; it encompasses food lost at every stage of the supply chain, from farm to fork.

While consumers contribute significantly to household food waste, the commercial sector, particularly restaurants and food producers, plays a substantial role. Restaurants alone contribute approximately 9% or 4.5 million tonnes of food waste annually [3]. This waste often includes perfectly edible food that ends up in landfills, representing a significant financial loss for businesses and a missed opportunity to feed those in need.

For restaurants, food waste can stem from various factors: over-preparation, spoilage of perishable ingredients, oversized portions, and unsold dishes. Food producers, on the other hand, face challenges such as cosmetic imperfections leading to rejection, overproduction, and inefficiencies in harvesting or processing. The implications are far-reaching, contributing to greenhouse gas emissions from landfills, inefficient use of resources like water and land, and economic strain on businesses already operating on thin margins.

Introducing the “Soon-to-Go” Label: A Solution for Restaurants and Food Producers

Imagine a simple, yet powerful solution that could significantly reduce food waste, benefit businesses, and offer consumers access to quality food at a reduced price. This is precisely the vision behind the “soon-to-go” label. This innovative concept aims to create a win-win-win scenario for restaurants, food producers, and consumers by identifying and promoting food items that are nearing their best-before date or are in surplus, but are still perfectly safe and delicious.

For Restaurants:

Restaurants often find themselves with surplus food due to unpredictable customer demand, catering cancellations, or over-preparation. Instead of discarding these items, the “soon-to-go” label provides a mechanism to:

• Reduce Waste and Costs
  By selling items that would otherwise be wasted, restaurants can recoup a portion of their costs, turning potential losses into revenue. This directly impacts their bottom line, especially in an industry where 62% of Canadian restaurants were operating at a loss or just breaking even as of February 2024 [4].
• Attract New Customers
  Offering discounted “soon-to-go” items can attract budget-conscious consumers or those looking for a good deal, expanding the restaurant’s customer base.
• Enhance Brand Image
  Participating in food waste reduction initiatives demonstrates a commitment to sustainability and social responsibility, improving the restaurant’s public image and appeal.
• Streamline Inventory Management
  The label encourages more proactive inventory management, helping restaurants identify and move products before they expire.

For Food Producers:

Food producers face unique challenges related to seasonality, market fluctuations, and cosmetic standards that can lead to significant waste. The “soon-to-go” label offers them a valuable outlet for:

• Minimizing Post-Harvest Losses
  Produce that might not meet strict aesthetic standards for retail, but is still perfectly good, can be sold through this channel, reducing waste at the farm level.
• Managing Surplus Production
  In times of oversupply, producers can utilize the “soon-to-go” label to move excess inventory, preventing spoilage and financial losses.
• Diversifying Sales Channels
  This provides an additional avenue for producers to sell their products, reducing reliance on traditional retail channels and offering more flexibility.
• Promoting Sustainable Practices
  By reducing waste, producers contribute to a more sustainable food system, aligning with growing consumer demand for environmentally conscious practices.

The Impact: A Step Towards a More Sustainable Food System

The widespread adoption of the “soon-to-go” label has the potential to create a significant positive impact on Canada’s food waste crisis. By facilitating the sale of perfectly good food that would otherwise be discarded, it contributes to:

• Environmental Benefits
  Less food in landfills means reduced methane emissions, a potent greenhouse gas. It also conserves the resources (water, land, energy) used to produce that food.
• Economic Benefits
  Businesses can recover costs, increase revenue, and improve their profitability. Consumers benefit from access to affordable food options.
• Social Benefits
  More edible food is kept within the food system, potentially increasing food security and reducing hunger by making nutritious options more accessible.

The “soon-to-go” label is more than just a discount; it’s a paradigm shift in how we value and manage food. It encourages a circular economy approach, where resources are maximized, and waste is minimized. By embracing this simple yet powerful concept, restaurants, food producers, and consumers can collectively work towards a more sustainable, equitable, and efficient food system in Canada.

Conclusion

Canada’s food waste problem is a complex challenge, but innovative solutions like the “soon-to-go” label offer a beacon of hope. By empowering businesses to reduce waste and providing consumers with affordable, quality food, this initiative can play a crucial role in transforming our food landscape. It’s a testament to how small changes in practice, driven by smart solutions, can lead to monumental positive impacts for our environment, our economy, and our communities.

References

[1] “Nearly half of all Canada’s food is wasted, report finds.” Financial Post, 23 Oct. 2024, financialpost.com/news/nearly-half-canada-food-wasted-report.
[2] “New Report From Second Harvest Reveals Canada’s $58 Billion Food Waste Problem.” Second Harvest, 22 Oct. 2024, www.secondharvest.ca/post/new-report-from-second-harvest-reveals-canadas-58-billion-food-waste-problem.
[3] “How Much Food Is Wasted By Restaurants.” Snappy, 10 Apr. 2024, gosnappy.io/blog/how-much-food-is-wasted-by-restaurants/.
[4] “Prevent food waste at your business.” Vancouver.ca, vancouver.ca/doing-business/prevent-food-waste.aspx.

Introduction

In today’s competitive market, local businesses are constantly seeking innovative ways to connect with customers, streamline operations, and drive growth. Local Pass emerges as a powerful solution, offering a comprehensive platform designed to empower local vendors. This blog post will delve into the core features and significant benefits that Local Pass brings to your business, helping you thrive in the digital age.

What is Local Pass?

Local Pass is Canada’s first platform that connects consumers to local services – including restaurants, taxis, shops, and experiences – all through one powerful mobile app. It’s more than just a directory; it’s an ecosystem designed to foster local commerce and community growth. For businesses, Local Pass provides a suite of tools to manage operations, engage customers, and expand reach.

Key Features and Benefits for Merchants Local Pass offers a robust set of features tailored to meet the diverse needs of local businesses. Let’s explore how each feature translates into tangible benefits for your operation:

• Streamlined Store Management
  • Feature: A complete toolkit for inventory, orders, and customer data.
  • Benefit: Say goodbye to fragmented systems and manual tracking. Local Pass centralizes your essential business data, providing a single, intuitive dashboard to manage your inventory, process orders efficiently, and gain valuable insights into your customer base. This leads to reduced administrative burden, fewer errors, and more time to focus on what you do best – serving your customers.
• Professional Web & App Storefront
  • Feature: Professionally pre-designed web and mobile storefront with your branding.
  • Benefit: Establish a strong online presence effortlessly. Local Pass provides you with a ready-to-use, branded storefront that looks great on both web and mobile devices. This eliminates the need for costly website development and maintenance, allowing you to showcase your products or services professionally and attract more customers online.
• Enhanced Customer Engagement
  • Feature: Built-in loyalty, referrals, and marketing tools.
  • Benefit: Cultivate lasting customer relationships and drive repeat business. Local Pass equips you with powerful tools to implement loyalty programs, encourage referrals, and execute targeted marketing campaigns. This helps you reward loyal customers, attract new ones through word-of-mouth, and keep your brand top-of-mind, ultimately boosting customer retention and sales.
• Flexible Delivery & Pickup Options
  • Feature: Flexible options for order fulfillment.
  • Benefit: Cater to diverse customer preferences with ease. Whether your customers prefer delivery to their doorstep or convenient in-store pickup, Local Pass offers flexible solutions to manage order fulfillment. This enhances customer convenience, expands your service area, and can significantly increase your order volume.
• Procurement Network (for food businesses only)
  • Feature: Get access to a trusted network of local suppliers for your food business.
  • Benefit: For food businesses, Local Pass goes a step further by connecting you with a trusted network of local suppliers. This streamlines your procurement process, ensures access to fresh, quality ingredients, and supports the local economy, creating a win-win for your business and the community.
• Cross-Business Collaborations
  • Feature: Connect with trusted partners and offer joint referrals, loyalty programs, and promotions.
  • Benefit: Expand your reach and tap into new customer segments through strategic partnerships. Local Pass facilitates cross-business collaborations, allowing you to team up with other local vendors for joint promotions, referral programs, and shared loyalty initiatives. This creates a powerful network effect, driving mutual growth and strengthening the local business community.

Why Local Pass is a Game-Changer for Your Business

Beyond the individual features, Local Pass offers overarching benefits that make it a game-changer for local businesses:

• Increased Visibility:
  Get discovered by a wider audience of local consumers actively seeking services and products in their community.
• Cost-Effective Solution:
  Avoid the high costs associated with developing and maintaining your own e-commerce platform and marketing tools.
• Community-Centric Approach:
  Be part of a platform dedicated to supporting and strengthening local economies.
• Simplified Operations:
  Consolidate various business functions into one easy-touse platform, saving time and resources.
• Data-Driven Insights:
  Gain valuable insights into customer behavior and sales trends to make informed business decisions.

Conclusion

Local Pass is more than just an app; it’s a partner for your business’s success. By leveraging its comprehensive features and embracing its community-focused approach, local vendors can streamline operations, enhance customer engagement, and unlock new avenues for growth. Join the Local Pass ecosystem today and become an integral part of a thriving local economy.

As Canada’s first local mobility network, Local Pass connects communities with their favorite local vendors—but success on the platform requires more than just signing up. Whether you’re a restaurant owner, food producer, or local business new to digital marketing, these eight proven strategies will help you maximize your visibility, build customer trust, and drive meaningful sales growth on Local Pass.

Strategy 1: Optimize Your Keywords for Discovery

Your keywords are the bridge between hungry customers and your delicious offerings. Local Pass uses these terms to connect searchers with relevant vendors, making keyword optimization crucial for visibility. Smart keyword selection includes:

• Cuisine types (“thai”, “italian”, “vegan”) • Specific dishes (“pad thai”, “shawarma”, “butter chicken”)
• Location-based terms (“downtown”, “James Bay”, “Saanich”)
• Dietary options (“gluten-free”, “organic”, “plant-based”) Think like your customers. When someone craves your specialty, what terms do they actually type? A Thai restaurant might use keywords like “thai food”, “pad thai”, “green curry”, and “asian cuisine” to capture different search intentions.

Action Step: Review your current keywords and add 3-5 terms that customers use when describing your food or services.

Strategy 2: Craft Compelling Business Descriptions

Your business description is often a customer’s first impression—make it count. Effective descriptions go beyond listing what you sell; they tell your story and highlight what makes you special. Elements of winning descriptions:

• Unique selling points: “Victoria’s only wood-fired pizza using locally-sourced ingredients”
• Local connections: “Featuring organic produce from Saanich Peninsula farms”
• Awards and recognition: “Winner of Best Fish & Chips 2024”
• Personal touch: “Family-owned since 1987, serving authentic recipes passed down three generations”

Keep your description authentic and conversational. Customers connect with stories, not sales pitches.

Strategy 3: Leverage Kyla AI for Enhanced Descriptions

Local Pass’s built-in Kyla AI gives you a competitive edge by helping create professional, engaging content quickly. This intelligent writing assistant helps overcome writer’s block while maintaining consistency across your marketing materials. Benefits of using Kyla AI:

• Saves valuable time while ensuring quality
• Maintains professional tone throughout
• Optimizes content for search and engagement
• Provides fresh perspectives on describing your offerings

Pro tip: Use Kyla AI as your starting point, then add your personal voice and specific details that make your business unique.

Strategy 4: Showcase Your Products with High-Quality Images

Visual appeal drives purchasing decisions, especially for food businesses. Customers eat with their eyes first, making high-quality photos essential for converting browsers into buyers. Photography best practices:

• Natural lighting: Shoot near windows during daylight hours
• Multiple angles: Show products from different perspectives
• Context shots: Include lifestyle images showing your food being enjoyed
• Consistency: Maintain similar lighting and style across your gallery Technical considerations:

Upload high-resolution images that load quickly

• Organize photos by category for easy browsing
• Update images regularly to showcase seasonal offerings
• The gallery feature allows multiple images per category—use this to tell your product’s complete story.

Strategy 5: Build Trust Through Customer Ratings

Local Pass’s comprehensive rating system covers four key areas: Food Quality, Service, Atmosphere, and Value. These ratings significantly impact your visibility and customer choice. Strategies to encourage positive reviews:

• Deliver consistently: Excellent service should be your standard, not exception
• Ask satisfied customers: Politely request reviews from happy diners
• Respond professionally: Thank reviewers and address concerns constructively
• Implement feedback: Use ratings to identify improvement opportunities

Remember, a 4.5 average rating across categories signals reliability and quality to potential customers.

Strategy 6: Engage Actively with Your Customers

Building relationships beyond transactions creates loyal customers who become your advocates. Active engagement on Local Pass demonstrates your commitment to customer satisfaction. Current engagement opportunities:

• Respond promptly to reviews and ratings
• Keep business hours and information updated
• Share updates about new menu items or seasonal specials
• Maintain accurate contact information

Strategy 7: Drive Sales with Strategic Promotions

Well-timed promotions attract new customers and encourage repeat business. Local Pass supports various promotional formats to suit different business needs. Effective promotion types:

• Dollar discounts: “Get $5 off when you spend $15+”
• Percentage deals: “10% off all entrees”
• Product-specific offers: “Buy two pizzas, get garlic bread free” Timing strategies:
• Target slower business periods
• Create holiday-themed promotions
• Use limited-time offers to create urgency
• Bundle complementary items to increase order value

Track your promotion performance to identify what resonates with your customer base.

Strategy 8: Reduce Food Waste with “Soon to Go” Labels

The “Soon to Go” feature helps food businesses reduce waste while generating revenue from products nearing expiration. This environmentally conscious approach appeals to budget-minded customers and demonstrates your commitment to sustainability. Implementation best practices:

• Price items with significant discounts (20-40% off)
• Be transparent about freshness timelines
• Use for items that are safe but close to expiration
• Update inventory regularly to maintain accuracy

This feature not only reduces waste but also attracts price-conscious customers who may become regular patrons.

What’s Coming Next: Exciting Features on the Horizon

Local Pass continues evolving to serve vendors better. Upcoming features include:

• Stories Feature: Share behind-the-scenes content, daily specials, and fresh arrivals to build stronger brand personality—similar to social media stories but focused on your local community.
• Direct Chat: Real-time communication with customers will enable special requests, questions, and personalized service experiences.
• Customizable Loyalty Programs: Create unique reward systems, track customer patterns, and increase repeat business through personalized incentives.

Your Action Plan for Success Success on Local Pass comes from consistent effort and genuine customer focus. Start with these immediate actions:

• 1. Audit your keywords and add customer-friendly search terms
• 2. Update your business description with compelling, authentic details
• 3. Upload high-quality images that showcase your best offerings
• 4. Set up a strategic promotion to attract new customers
• 5. Engage with existing reviews professionally and promptly

The digital marketplace rewards businesses that prioritize customer experience and maintain active, optimized presences. By implementing these eight strategies, you’re not just competing—you’re building a sustainable, growing business that serves your community while achieving your goals. Ready to transform your Local Pass presence? Start with strategies that feel most natural to your business, then gradually implement the others. Your customers—and your bottom line—will thank you.